We all know that gyms and fitness centres were among the businesses that were hit the most by the COVID-19 pandemic and lockdowns. Most fitness companies had to adapt their entire business models to match the 'new normal’, taking their services online or renting equipment to keep their members hooked.
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How to keep your clients engaged even if you are forced to close? Is it dangerous for your clients to train during this pandemic? How can you keep your clients’ interest after months of inactivity?
Well, today we’ll tell you everything you need to know to keep your business on top of it, even during a global pandemic!
","featuredImage":{"fluid":{"base64":"data:image/jpg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICBQLDRYTDiQVCwsNDhUTDQ0YIx8ZGC4fFhUmHysjGh0oHhoaJDUxKC0vMj4yGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig7Ozs7Ozs7OzU7LzsvLzs7Ozs7Ozs1LzsvOy87OzsvLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIABAAGAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAADBQABBv/EABwQAAEEAwEAAAAAAAAAAAAAAAEAAgMEBRETIf/EABUBAQEAAAAAAAAAAAAAAAAAAAID/8QAGhEAAgIDAAAAAAAAAAAAAAAAAgMAAREiMv/aAAwDAQACEQMRAD8ASz0Ow0UFmK5DYTaw8QDaFFbbL4ghF3esb3Y6mXzNIvjLVaaZcBrCVEHAwTxUopgWM//Z","aspectRatio":1.4982508745627185,"src":"https://www.datocms-assets.com/7389/1604053585-adobestock351496916.jpeg?auto=format","srcSet":"https://www.datocms-assets.com/7389/1604053585-adobestock351496916.jpeg?auto=format&dpr=0.04&w=5996 180w,\nhttps://www.datocms-assets.com/7389/1604053585-adobestock351496916.jpeg?auto=format&dpr=0.07&w=5996 360w,\nhttps://www.datocms-assets.com/7389/1604053585-adobestock351496916.jpeg?auto=format&dpr=0.13&w=5996 720w,\nhttps://www.datocms-assets.com/7389/1604053585-adobestock351496916.jpeg?auto=format&dpr=0.19&w=5996 1080w,\nhttps://www.datocms-assets.com/7389/1604053585-adobestock351496916.jpeg?auto=format&dpr=0.25&w=5996 1440w,\nhttps://www.datocms-assets.com/7389/1604053585-adobestock351496916.jpeg?auto=format&dpr=0.37&w=5996 2160w,\nhttps://www.datocms-assets.com/7389/1604053585-adobestock351496916.jpeg?auto=format&dpr=1&w=5996 5996w","sizes":"(max-width: 720px) 100vw, 720px"},"alt":null,"url":"https://www.datocms-assets.com/7389/1604053585-adobestock351496916.jpeg"},"tags":[{"url":"marketing"},{"url":"community"},{"url":"business"}],"treeParent":null}},{"node":{"originalId":"2122426","title":"Improve your gym experience and increase your members retention in 2020","url":"improve-your-gym-experience-and-promote-your-members-retention-in-2020","excerpt":"It is clear that a better workout experience leads to higher retention. Hospitality is a great example. The hospitality industry is all about experiences that keep retention high. They think about all the aspects of the customers’ journey, including the smell of the shampoo and the music in the lobby. Have you thought about your music as well? It's quite important.
","featuredImage":{"fluid":{"base64":"data:image/jpg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoLDhgQDg0NEB0VFh0SIyElGiIlFhUaJS0jGh0oHRUiMDUlKC01MjIyHSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIig1Ly8vOy87OzsvNS8vLzUvLzUvOzsvNS8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAkAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABAUG/8QAHhAAAQMEAwAAAAAAAAAAAAAAAQACBQMEM3ESIWH/xAAWAQEBAQAAAAAAAAAAAAAAAAACAwH/xAAaEQACAgMAAAAAAAAAAAAAAAAAEQFREiIx/9oADAMBAAIRAxEAPwBW/vKjWdtU63kxy9T8rhOlmqOYqrMhro9KzxtqZcGF2kKZKYihHKKDtZ//2Q==","aspectRatio":2.823529411764706,"src":"https://www.datocms-assets.com/7389/1579223075-gym-dumpbel-fitness-workout.jpg?auto=format","srcSet":"https://www.datocms-assets.com/7389/1579223075-gym-dumpbel-fitness-workout.jpg?auto=format&dpr=0.1&w=1920 180w,\nhttps://www.datocms-assets.com/7389/1579223075-gym-dumpbel-fitness-workout.jpg?auto=format&dpr=0.19&w=1920 360w,\nhttps://www.datocms-assets.com/7389/1579223075-gym-dumpbel-fitness-workout.jpg?auto=format&dpr=0.38&w=1920 720w,\nhttps://www.datocms-assets.com/7389/1579223075-gym-dumpbel-fitness-workout.jpg?auto=format&dpr=0.57&w=1920 1080w,\nhttps://www.datocms-assets.com/7389/1579223075-gym-dumpbel-fitness-workout.jpg?auto=format&dpr=0.75&w=1920 1440w,\nhttps://www.datocms-assets.com/7389/1579223075-gym-dumpbel-fitness-workout.jpg?auto=format&dpr=1&w=1920 1920w","sizes":"(max-width: 720px) 100vw, 720px"},"alt":null,"url":"https://www.datocms-assets.com/7389/1579223075-gym-dumpbel-fitness-workout.jpg"},"tags":[{"url":"marketing"},{"url":"gym"},{"url":"business"},{"url":"music"}],"treeParent":null}},{"node":{"originalId":"2122418","title":"What is your in-gym marketing strategy?","url":"what-is-your-in-gym-marketing-strategy","excerpt":"Marketing is most of the time focused outside the gym, and most of the budget is spent on member acquisition. And I totally understand why, you need to hit the new members' KPIs. But acquisition is just the beginning of the funnel, not the end, and some of the budget should be spent on engagement and retention.
","featuredImage":{"fluid":{"base64":"data:image/jpg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoUCAgLCgoLEBgFGhkNDhUODQ4NFxUZGCIfFhUaHysjGh0oHRUiJDUlKC0vMjIyGSI4PTcwPCsxMi8BCgsLDg0OHBAQHDsoIhwvLy8vOzs7Oy8vNS8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vLy8vL//AABEIAAkAGAMBIgACEQEDEQH/xAAXAAEAAwAAAAAAAAAAAAAAAAAEAAED/8QAHRAAAQQCAwAAAAAAAAAAAAAAAAECAwUEMREhIv/EABYBAAMAAAAAAAAAAAAAAAAAAAECBP/EABcRAAMBAAAAAAAAAAAAAAAAAAABMRH/2gAMAwEAAhEDEQA/ADNvM5y+sdUEsu5kTuMuTQZwFAqm0lk+bbeCBXEEKE3lP//Z","aspectRatio":2.823529411764706,"src":"https://www.datocms-assets.com/7389/1579219325-gym-interior.jpg?auto=format","srcSet":"https://www.datocms-assets.com/7389/1579219325-gym-interior.jpg?auto=format&dpr=0.1&w=1920 180w,\nhttps://www.datocms-assets.com/7389/1579219325-gym-interior.jpg?auto=format&dpr=0.19&w=1920 360w,\nhttps://www.datocms-assets.com/7389/1579219325-gym-interior.jpg?auto=format&dpr=0.38&w=1920 720w,\nhttps://www.datocms-assets.com/7389/1579219325-gym-interior.jpg?auto=format&dpr=0.57&w=1920 1080w,\nhttps://www.datocms-assets.com/7389/1579219325-gym-interior.jpg?auto=format&dpr=0.75&w=1920 1440w,\nhttps://www.datocms-assets.com/7389/1579219325-gym-interior.jpg?auto=format&dpr=1&w=1920 1920w","sizes":"(max-width: 720px) 100vw, 720px"},"alt":null,"url":"https://www.datocms-assets.com/7389/1579219325-gym-interior.jpg"},"tags":[{"url":"marketing"},{"url":"gym"},{"url":"business"},{"url":"music"}],"treeParent":null}},{"node":{"originalId":"2122413","title":"Different members deserve different music","url":"different-members-deserve-different-music","excerpt":"It’s almost January and your gym will be flooded with new members again. You’ll probably experience a flow of different groups with different characters, your music should change to fit the group(s) currently in your gym.
","featuredImage":{"fluid":{"base64":"data:image/jpg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD/2wCEAAoHBwgHBgoICAgLCgoLDh0QDg0NDiUVFhEeHSUtGBYlJiYmKzc7Gh0oHRYWJDUlNDA7MjIyHSI4PTcwPC0xPi8BCgsLDg0OHBAQHDsoIig7Ozs7Ozs7Ozs7Ozs7Ozs7Ozs7Lzs7Oy87LzUvOzU7NS8vOzU1Ly8vLzUvLy8vLy8vL//AABEIAAkAGAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABAUG/8QAIBAAAQMDBQEAAAAAAAAAAAAAAgABBAMFMgcRM1FxBv/EABUBAQEAAAAAAAAAAAAAAAAAAAIB/8QAHREAAgIBBQAAAAAAAAAAAAAAAQIAEQMEEiEiMf/aAAwDAQACEQMRAD8AIX2bUsAckneNQpAtsMOofjLP2rJPTeNHTd1tpc7lORLNi1AqOG5RjB+nZCgQkIMDfsmPJvWyJ//Z","aspectRatio":2.823529411764706,"src":"https://www.datocms-assets.com/7389/1579070581-gym-radio-music-dashboard.jpg?auto=format","srcSet":"https://www.datocms-assets.com/7389/1579070581-gym-radio-music-dashboard.jpg?auto=format&dpr=0.1&w=1920 180w,\nhttps://www.datocms-assets.com/7389/1579070581-gym-radio-music-dashboard.jpg?auto=format&dpr=0.19&w=1920 360w,\nhttps://www.datocms-assets.com/7389/1579070581-gym-radio-music-dashboard.jpg?auto=format&dpr=0.38&w=1920 720w,\nhttps://www.datocms-assets.com/7389/1579070581-gym-radio-music-dashboard.jpg?auto=format&dpr=0.57&w=1920 1080w,\nhttps://www.datocms-assets.com/7389/1579070581-gym-radio-music-dashboard.jpg?auto=format&dpr=0.75&w=1920 1440w,\nhttps://www.datocms-assets.com/7389/1579070581-gym-radio-music-dashboard.jpg?auto=format&dpr=1&w=1920 1920w","sizes":"(max-width: 720px) 100vw, 720px"},"alt":null,"url":"https://www.datocms-assets.com/7389/1579070581-gym-radio-music-dashboard.jpg"},"tags":[{"url":"music"},{"url":"business"},{"url":"community"},{"url":"gym"}],"treeParent":null}},{"node":{"originalId":"1568769","title":"6 tips on how to make fitness center visitors a functioning community","url":"6-tips-on-how-to-make-fitness-center-visitors-a-functioning-community","excerpt":"The popularity of the fitness center is growing not only with increasing modern equipment, smiling and experienced staff, above-standard services and cost-effective entrances. The way to a successful gym is through building a fitness community.
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